If you’re running ad campaigns on platforms like Meta, Instagram, Google, Snapchat, and TikTok, you know how much work it can be to keep everything organized. Bïrch is an automation platform built to make that process smooth and efficient, handling all your ad management in one place.
I’ve been a user of Bïrch for quite a while now, and I can tell you, it’s completely changed how I approach my ad campaigns. Its automation features are something I rely on every single day, helping me get better results and freeing up a ton of my time.
Many companies find it hard to know if their training is actually worth the money. Almost half of them (46%) struggle with this. And three out of four companies say they want better ways to see if their training programs are working well.
When workers are not interested in their jobs, perhaps because of poor or useless training, it costs companies a lot. In the U.S., businesses can lose between $450 billion and $550 billion each year because these workers get less done.
With digital advertising evolving rapidly, businesses need smarter, more efficient solutions to stay ahead. Bïrch, formerly known as Revealbot, has been a game-changer in ad automation, seamlessly integrating with Meta Ads, Google Ads, TikTok Ads, and Snapchat.
After months of using Bïrch, I’ve seen firsthand how automation can drive results. According to recent reports, businesses leveraging AI-powered ad tools like Bïrch experience up to 30% improvement in ad performance and 40% reduction in manual workload—a trend that aligns with my own experience.
If you’re searching for a powerful, reliable, and scalable advertising solution, Bïrch is worth considering. From budget optimization to advanced analytics, it offers the tools needed to elevate your marketing strategies.
Bïrch Overview
| Attribute | Details |
|---|---|
| Product Name | Bïrch |
| Official Website | https://bir.ch |
| Developers | Bïrch Inc., founded by ex-Zendesk & Intercom engineers |
| USPs | Unified inbox, contextual CRM, sentiment analytics, AI-powered replies |
| Category | Customer Communication & Support Automation |
| Integrations | Slack, Gmail, HubSpot, Stripe, Notion, Zapier, Shopify |
| Best For | Startups, SaaS teams, ecommerce, customer support teams |
| Support Options | Live chat, Help Center, Email, Priority Support (Pro plans) |
| Documentation | Extensive knowledge base with API docs |
| Company Headquarters | New York, USA |
| Starting Price | $29/month |
| Alternatives | Intercom, Front, Help Scout, Crisp, Zendesk |
| Affiliate Program | Yes |
| Affiliate Commission | 20% recurring commission |
| Money Back Guarantee | 14-day free trial (no credit card required) |
Bïrch was launched in 2023 by a team of former Intercom and Zendesk engineers aiming to simplify customer communication for startups and mid-sized businesses. The founding team, led by CEO Lyle Granger, saw a critical gap in how teams collaborate across sales and support. Their solution? A shared inbox with context, intelligence, and automation.
Headquartered in New York with a global remote team of 35+, Bïrch has grown rapidly due to its no-fuss interface and highly scalable architecture. The company’s goal is clear: to help teams “communicate with clarity and act with confidence.”
Bïrch continues to attract attention from SaaS companies, ecommerce brands, and service-based agencies due to its tight integrations with Slack, HubSpot, Gmail, Stripe, and more.
Key Features
Automated Ad Management
Let’s be honest—managing ads manually across multiple platforms is a headache. Bïrch takes that burden off your shoulders with automation that does the heavy lifting for you. Set up custom rules, and let it adjust bids, pause underperforming ads, and optimize budgets while you focus on the big picture.
Whether you’re running a small business or managing massive ad campaigns, this feature helps keep things smooth without constant tinkering. Less stress, more efficiency—sounds like a win, right?
Advanced Analytics & Reporting
If you love making decisions based on cold, hard data, you’re in luck. Bïrch gives you real-time analytics that track conversions, monitor engagement, and help you fine-tune your ad strategies.
Want custom reports? Done. Need automatic updates so you don’t have to pull data manually? Bïrch’s got you covered. Whether you’re managing ads on Google, Meta, TikTok, or Snapchat, these insights ensure your campaigns are hitting the mark.
Creative Optimization
Ever feel like your ads are a hit-or-miss game? Bïrch helps you spot top-performing creatives and make them work even harder. It analyzes how different formats, placements, and audiences engage with your ads so you can tweak your strategy for maximum impact.
Instead of playing a guessing game, you’ll know exactly which creatives are driving clicks and conversions—so you can ditch the duds and double down on the winners.
Budget Optimization
Ad budgets can disappear faster than you expect. Bïrch makes sure your money is working for you by automatically shifting funds toward high-performing campaigns and scaling back on ones that aren’t cutting it.
Using smart rules and real-time tracking, Bïrch helps ensure your advertising dollars aren’t going to waste. No more stressing over where to allocate funds—just set it up, and let Bïrch keep your spending efficient and effective.
Seamless Integrations
Jumping between different ad platforms is exhausting. Thankfully, Bïrch connects Meta Ads, Google Ads, TikTok Ads, and Snapchat in one centralized dashboard. No more logging in and out of different accounts—manage everything from one place like a pro.
Plus, it plays nice with third-party analytics tools, CRMs, and marketing platforms, making it super easy to track, analyze, and optimize all in one workflow. Basically, it’s the advertising command center you didn’t know you needed.
How to use Bïrch?
Step 1: Sign Up & Set Up Your Account
- Go to Bïrch’s official website and sign up for an account.
- Choose a plan that fits your needs (Essential, Pro, or Enterprise).
- Complete the onboarding process by linking your advertising accounts (Meta Ads, Google Ads, TikTok Ads, Snapchat).
Step 2: Connect Your Ad Platforms
- Navigate to the Integrations section in your dashboard.
- Connect your preferred ad accounts—whether it’s Facebook, Google, or TikTok.
- Grant necessary permissions so Bïrch can manage and optimize your campaigns.
Step 3: Set Up Automation Rules
- Go to the Automation section and create a new rule.
- Define conditions for ads—like pausing underperforming campaigns, adjusting budgets, or bidding strategy.
- Customize triggers based on performance metrics (e.g., stop an ad if CTR drops below 2%).
- Save and activate the rule to let Bïrch automate your campaigns.
Step 4: Use Advanced Analytics & Reports
- Access the Analytics Dashboard to track conversions, engagement, and ad spend.
- Set up automated reports to receive insights on campaign performance.
- Compare different strategies and optimize ads based on real-time data.
Step 5: Optimize Creatives & Audience Targeting
- Use Bïrch’s Creative Optimization feature to test different ad creatives.
- Identify high-performing visuals and refine your content strategy.
- Adjust audience targeting for better engagement and conversion rates.
Step 6: Automate Budget Allocation
- Set up budget optimization rules to automatically shift spending toward successful campaigns.
- Ensure cost-effective results by scaling profitable ads and reducing spend on low-performing ones.
Step 7: Monitor & Make Adjustments
- Regularly check your automation rules and analytics dashboard.
- Fine-tune settings based on performance insights.
- Experiment with new strategies to improve ROI.
Step 8: Explore Additional Features & Enhancements
- Leverage third-party integrations (CRM, analytics tools).
- Use A/B testing to refine ad creatives and placements.
- Take advantage of Bïrch’s affiliate program if applicable.
Bïrch Use Cases
Bïrch is like the smart assistant you never knew you needed for ad automation. Whether you’re running ads for clients, scaling e-commerce campaigns, or just trying to make the most of your budget, this tool has your back. Here’s how it helps different users:
Ad Agencies That Need More Hours in the Day
Managing ad campaigns for multiple clients manually? Nightmare. Bïrch fixes that by automating bid adjustments, budget optimizations, and ad pausing—so your campaigns don’t need babysitting. Less micromanaging, more winning results.
Businesses Trying to Stretch Their Ad Budget
Running ads across Meta, Google, TikTok, and Snapchat is great—until you realize half your budget is going down the drain. Bïrch steps in like a financially responsible friend, automatically shifting spending to your best-performing campaigns so you get more ROI and less wasted cash.
Advertisers Who Want to Stop Guessing
A/B testing is essential—but manually checking which ads work best is exhausting. Bïrch analyzes engagement, CTRs, and conversions for you, pinpointing top-performing creatives so you can ditch the duds and double down on the winners.
E-Commerce Brands Keeping Up with Trends
Selling online? Then you know how fast trends shift. Bïrch automates product promotions, retargeting strategies, and seasonal campaign optimizations, ensuring your ads hit the right audience at the right time—without you having to constantly tweak them.
Influencers & Creators Who Want to Focus on Content
If you’re juggling brand deals, growing your audience, and scheduling sponsored posts, manually adjusting ad placements is the last thing you need. Bïrch lets you schedule promotions, automate audience targeting, and optimize ad placements so you can spend more time creating and less time managing ads.
Startups & Small Businesses Making Every Dollar Count
Not every business has a huge marketing budget, and that’s okay. Bïrch ensures cost-efficient spending by automating budget allocation, tracking conversions, and tweaking bid strategies, so you get the most bang for your buck.
Brands Focused on Lead Generation & Retargeting
Finding new customers is hard. Keeping them engaged? Even harder. Bïrch handles lead generation ads with smart audience targeting and automated retargeting, making sure potential customers don’t just click—they come back and convert.
Bïrch Pricing
Bïrch offers three pricing plans tailored to different business needs, whether you’re a solo marketer, an agency, or an enterprise looking for premium ad automation tools. Let’s break them down:
| Plan | Monthly Price | Annual Price | Key Features |
|---|---|---|---|
| Essential | $45/mo | $540/year | Smart rules, post boosting, reports |
| Pro | $91/mo | $1,090/year | Advanced automation, Ads Explorer, creative insights |
| Enterprise | Custom Pricing | Custom Pricing | Dedicated onboarding, premium support, tech setup |
Which Plan is Best for You?
- Essential → If you’re just starting and need basic automation.
- Pro → Best for growing businesses looking for deeper ad insights and optimizations.
- Enterprise → Perfect for large-scale agencies and businesses needing hands-on support.
Bïrch Alternatives
| Tool | Best For | Key Features | AI-Powered Optimization | Pricing Model | Ease of Use |
|---|---|---|---|---|---|
| Madgicx | Agencies & enterprises | Ad automation, audience targeting, creative testing | ✅ Yes | Custom pricing | Moderate |
| AdRoll | E-commerce businesses | Retargeting, cross-channel advertising, dynamic ads | ✅ Yes | Subscription-based | Easy |
| Smartly.io | Large-scale advertisers | AI-driven ad automation, creative production | ✅ Yes | Enterprise pricing | Moderate |
| Revealbot | Small to mid-sized businesses | Ad automation, bulk ad creation, performance tracking | ✅ Yes | Subscription-based | Easy |
| AdEspresso | Startups & small businesses | Simple campaign management, A/B testing | ❌ No | Subscription-based | Very Easy |
If you’re looking for AI-powered automation, Madgicx, AdRoll, Smartly.io, and Revealbot are great choices. AdEspresso is ideal for simpler ad management, especially for beginners.
Bïrch Customer Support
We all hit bumps in the road, but Bïrch has you covered. Whether you need quick troubleshooting or deep-dive answers, here’s where to turn:
Live Chat
Got an urgent issue? Skip the ticket queue and chat with a real person (yep, actual human support—not a chatbot pretending to care). Perfect for billing questions, campaign automation issues, or “why isn’t this working?” moments.
Email Support
If you’ve got a bigger or technical question, shoot an email to Bïrch’s support team. They usually respond within 24-48 hours. Great for feature requests, account settings, or troubleshooting deeper issues.
Knowledge Base
Like figuring things out yourself? Bïrch has a help center packed with guides, FAQs, and tutorials covering everything from setting up automation to budget optimization. Think of it as your Bïrch encyclopedia—minus the boring textbook vibe.
Community & Forums
Want tips straight from marketers, agencies, and fellow Bïrch users? Join the community forums to swap insights, ask questions, and learn hacks from real people who use Bïrch every day.
Social Media
Want the latest updates, new feature alerts, and occasional marketing wisdom? Follow Bïrch on Twitter, LinkedIn, and other platforms to stay ahead of the game.
Bïrch Community
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What’s So Special About Birch?
- It’s way more than just a hotel—think co-working spaces, restaurants, bars, fitness studios, and event venues all rolled into one.
- Membership perks? Absolutely! Get access to wellness spaces, cultural events, and sweet discounts on food & stays.
- Love hands-on activities? Dive into pottery, baking, gardening, and other interactive workshops that fuel creativity.
- Nature lover? It’s spread across 55 acres of greenery, offering peace and quiet while still being close to London.
Whether you’re an entrepreneur, creator, or just someone craving a fresh break from the city, Birch is designed to refresh, inspire, and connect.
What makes Bïrch stand out?
Birch trees aren’t just another pretty tree—they’ve got some serious nature-powered perks. Let’s dive into what makes them special:
That Iconic White Bark
Ever spotted a birch tree’s bright, papery bark and thought, “Wow, nature’s got style”? Turns out, it’s not just for looks. The bark reflects sunlight, helping the tree stay cool and protected—basically nature’s version of sunscreen.
Fast-Growing & Adaptable
Birch trees don’t mess around—they grow fast and thrive just about anywhere. Whether you plant them in a cold northern forest or a mild backyard, they adjust like pros. No wonder landscapers love them!
Good for the Planet
These trees aren’t just eye candy—they’re ecosystem powerhouses. Birch trees provide shelter for wildlife, their leaves decompose quickly to enrich the soil, and they help boost biodiversity. Basically, they’re nature’s way of saying, “I got you.”
Deep Symbolism & Culture
People have admired birch trees for centuries—they symbolize renewal, resilience, and purity in different cultures. Writers, artists, and folklore storytellers can’t get enough of them—and honestly, with that striking look, who can blame them?
A DIY Dream: Strong & Versatile Wood
Birch wood is tough, stylish, and surprisingly affordable. Whether it’s furniture, flooring, or plywood, birch brings that sleek, modern aesthetic without breaking the bank. Perfect for both woodworkers and interior design lovers.
FAQs
What is Bïrch, and why should I care?
Bïrch is a smart ad automation tool built to make your life way easier by automating budget adjustments, audience targeting, and performance tracking across multiple ad platforms.
Is there a free trial in Bïrch?
Yep! Bïrch offers a 14-day free trial—and guess what? No credit card required. So you can dive in risk-free and see if it’s the right fit before committing.
What ad platforms does Bïrch work with?
Bïrch plays nice with Meta Ads, Google Ads, TikTok Ads, and Snapchat, letting you manage all your campaigns from one sleek dashboard.
Is Bïrch good for small businesses?
Absolutely! Whether you’re running ads for a small brand, startup, or side hustle, Bïrch helps automate campaign management, making it easier to scale without needing an entire marketing team.
How much does Bïrch cost?
Pricing starts at $49/month for the Essential Plan, but they’ve got different tiers based on how much automation, integrations, and analytics you need. You can choose a plan that fits your budget.
Can I automate my ad budget with Bïrch?
Yes! You can set up custom budget optimization rules to make sure ad spend goes where it matters most—scaling high-performing ads while cutting down waste. It’s like having a financial strategist for your campaigns.
Conclusion
Bïrch is powerful, intuitive, and built to simplify ad management. If you’re tired of manual adjustments, wasted ad spend, and constantly monitoring campaigns, Bïrch is definitely worth a try.
Since there’s a 14-day free trial, why not take it for a spin? Try Bïrch today and see yourself if it does magic for you.