Brevo Review 2025: Key Features, Pros & Cons

I’ve been a long time user of Brevo, and I can confidently say it’s been a reliable tool for managing email campaigns, SMS, and more — all in one place. Brevo, which rebranded from Sendinblue, has become a go-to solution for small businesses and online shops, thanks to its simplicity and affordable pricing.

We believe more than 600,000 businesses worldwide trust to connect with their customers, automate workflows, and boost sales.

After spending a considerable amount of time using Brevo, I wanted to take a closer look at whether it’s still a solid choice in 2025. Does it hold up against newer competitors, and is it still the right tool for your business?

In this review, I’ll dive into my honest thoughts on what Brevo offers this year, how to use it, what it costs, and who would benefit the most from using it.

Brevo Overview

Field	Details
Product Name	Brevo (formerly Sendinblue)
Official Website	https://www.brevo.com
Developer	Sendinblue SAS
USPs	Affordable automation, email + SMS in one tool, powerful free plan
Category	Email Marketing, CRM, Marketing Automation
Integrations	Shopify, WordPress, WooCommerce, Zapier, Stripe, Salesforce, and more
Best For	Small to medium businesses, eCommerce sites, agencies, solopreneurs
Support Options	Email, Live Chat, Knowledge Base
Documentation	Extensive docs, API documentation, tutorials
Headquarters	Paris, France
Starting Price	Free plan available, Paid plans start at $25/month
Alternatives	Mailchimp, ActiveCampaign, ConvertKit, Klaviyo, Moosend
Affiliate Program	Yes
Affiliate Commission	5€ per free sign-up, 100€ per paying customer
Money-Back Guarantee	No formal guarantee, but cancel anytime policy

Brevo, formerly known as Sendinblue, has been around for a while now, helping businesses of all sizes manage their email marketing and communication needs. It’s a platform designed to simplify how companies connect with their audience, offering a wide range of tools to handle everything from email campaigns to SMS marketing and even live chat.

Brevo has grown into a powerful tool by continually adding features, improving its interface, and focusing on making marketing more accessible for small businesses and eCommerce stores. Whether you’re sending a one-off email, running an automated campaign, or tracking your customer interactions, Brevo aims to give you the tools you need without overwhelming you.

Some of its key features include:

• Email Marketing: Create, send, and track professional emails easily.
• SMS Marketing: Reach customers through text messages.
• Marketing Automation: Set up workflows that run automatically based on customer actions.
• CRM: Manage contacts, track their interactions, and use that data to improve your campaigns.
• Transactional Emails: Send automated, system-triggered emails (e.g., order confirmations, password resets).

Over time, it’s become a popular choice for small to medium businesses, especially those looking for an all-in-one tool that doesn’t break the bank.

Brevo Features

Brevo offers a variety of features tailored to enhance marketing automation and customer relationship management. Here’s a closer look at its standout features:

1. Email Campaigns

Brevo allows businesses to create beautiful, responsive email campaigns with ease. The drag-and-drop editor simplifies email creation, enabling users to design professional emails even without technical expertise.

The platform offers pre-designed templates and personalization options to ensure emails resonate with recipients.

2. SMS Marketing

Brevo also supports SMS marketing, allowing businesses to send text messages to their customers. This feature is ideal for time-sensitive promotions, reminders, and updates, ensuring higher engagement through a direct communication channel.

3. Automation Workflows

Brevo’s automation workflows let businesses set up triggers based on customer actions.

Whether it’s a welcome email, abandoned cart reminder, or a personalized follow-up, Brevo helps automate processes that would otherwise take hours, boosting efficiency and effectiveness.

4. Customer Segmentation

Brevo offers robust segmentation features that allow users to divide their customer base into targeted groups.

Segmentation is crucial for creating personalized marketing strategies that drive higher conversion rates.

5. CRM Capabilities

Brevo’s built-in CRM allows businesses to manage their contacts efficiently. The CRM offers tools for tracking interactions, setting reminders, and nurturing customer relationships, all within one easy-to-use platform.

6. Analytics and Reporting

Brevo provides in-depth analytics that helps businesses track the success of their campaigns.

Users can monitor open rates, click rates, and other key metrics to optimize future campaigns for better performance.

7. A/B Testing

Brevo includes A/B testing tools, enabling businesses to test different versions of emails or campaigns. This helps determine which approach works best, leading to improved engagement and conversion rates.

8. Third-Party Integrations

Brevo integrates with popular third-party tools, such as Shopify, Zapier, and WordPress. These integrations allow businesses to connect their existing systems, making it easier to manage marketing efforts across platforms.

How to Use Brevo (Step-by-Step Guide)

Getting started with Brevo is straightforward. Here’s a step-by-step guide to help you set up and use the platform effectively.

1. Sign Up and Set Up Your Account

Create an Account: Go to the Brevo website and sign up using your email address. You can start with a free plan or choose a paid plan depending on your needs.

Complete Your Profile: Fill out your business details, like your company name and address. This info will be used for your email settings.

Verify Your Email: Brevo will send a confirmation email to verify your address.

2. Import Contacts or Build a List

• Import Existing Contacts: If you already have a list, you can upload it using a CSV file, or sync your contacts from platforms like Shopify, WordPress, or Google Contacts.
• Build a New List: If you’re starting fresh, you can manually add contacts or use Brevo’s signup forms and landing pages to capture new subscribers.

3. Design Your First Email or SMS Campaign

• Email Campaign:
  • Choose a Template: Brevo offers a range of customizable email templates. Pick one that suits your message.
  • Customize Your Email: Use the drag-and-drop editor to add images, text, and buttons. Personalize your email with your brand’s colors and logo.
  • Set Subject & Sender Info: Choose a catchy subject line and set the sender’s email address (this will usually be your business email).
• SMS Campaign:
  • Write Your Text: Compose your SMS message with a call to action or promo code.
  • Target Your Audience: Choose whether you want to send to all contacts or segment based on specific criteria.

4. Set Up Automation

Brevo allows you to automate campaigns based on customer behavior, saving you time. To set up automation:

• Create a Workflow: Choose from pre-built automation templates like welcome emails, abandoned cart reminders, or re-engagement campaigns.
• Set Triggers: Select the actions that will trigger the workflow (e.g., a customer signs up, makes a purchase, or abandons their cart).
• Customize Actions: Choose what will happen next, such as sending an email, SMS, or moving the contact to a specific list.

5. Launch Your Campaign

Once everything looks good, it’s time to hit send:

• Choose Timing: You can send your campaign immediately or schedule it for a later date and time.
• Preview and Test: Before sending to your entire list, use the preview feature to see how the email or SMS will look to your recipients. You can also send a test message to yourself to check for any errors.

6. Track and Analyze Campaign Performance

Once your campaign is live, Brevo provides detailed analytics to help you track its success:

• Email Open & Click Rates: See how many recipients opened your email and clicked through to your website.
• Bounce & Unsubscribe Rates: Track how many emails bounced or how many people unsubscribed after receiving your campaign.
• Conversion Tracking: If you’ve set up conversion goals (like a product purchase), you can measure how many recipients took the desired action.

7. Optimize Based on Insights

• A/B Testing: Try testing different versions of your emails (subject lines, images, CTAs) to see what resonates best with your audience.
• Refine Segmentation: Use the data you gather to segment your audience more effectively, ensuring that future campaigns are even more targeted and personalized.

By following these steps, you can quickly get up and running with Brevo and start using it to grow your business. It’s a user-friendly platform, and the intuitive interface makes it easy to manage your marketing campaigns without feeling overwhelmed.

Brevo Use Cases

Brevo is a versatile tool that can benefit a wide range of businesses. Whether you’re a small startup or a growing eCommerce store, Brevo offers features that can help you improve customer engagement, automate marketing tasks, and boost your sales. Here’s a breakdown of who can get the most out of Brevo:

1. Small to Medium Businesses (SMBs)

Brevo is especially well-suited for small businesses that need an affordable and easy-to-use marketing platform. It provides everything you need to run email campaigns, send SMS, and automate marketing workflows without requiring a large budget or technical expertise. SMBs can take advantage of Brevo’s generous free plan and its scalable paid plans as their business grows.

2. E-Commerce Stores

For eCommerce businesses, Brevo is an excellent tool to drive sales and enhance customer retention. You can use Brevo for:

• Abandoned Cart Emails: Automatically remind customers to complete their purchases.
• Product Promotions: Send personalized offers and discounts to encourage repeat purchases.
• Transactional Emails: Ensure that customers receive timely order confirmations, shipping updates, and receipts. Brevo also integrates easily with platforms like Shopify, WooCommerce, and BigCommerce, making it an ideal choice for online shops.

3. Agencies & Consultants

Agencies that manage multiple client accounts can benefit from Brevo’s white-label features. You can send emails and SMS campaigns, automate workflows, and provide clients with detailed reports—all from a single platform. The ability to segment contacts and create custom workflows also makes it easier to tailor campaigns to each client’s needs.

4. B2B Marketers

For businesses that focus on B2B sales, Brevo can help automate lead nurturing processes. With Brevo’s CRM, you can manage leads, track their interactions, and create personalized email sequences to nurture them through the sales funnel. You can also use it for event invitations, product launches, and follow-ups.

5. Nonprofits & Charities

Nonprofit organizations can use Brevo to stay in touch with donors and volunteers. You can send newsletters, donation requests, and event invitations—all while keeping track of engagement. The platform’s low-cost plans make it a great option for smaller organizations that need a reliable communication tool without breaking the bank.

6. Event Organizers

Event organizers can use Brevo to promote their events, send ticketing updates, and keep attendees engaged with reminders and follow-ups. The ability to create landing pages and custom forms is perfect for capturing event sign-ups or registrations.

7. Educational Institutions

Schools, universities, and online courses can use Brevo for student engagement, course updates, and notifications. Whether it’s sending newsletters to parents, alerting students about deadlines, or promoting new courses, Brevo provides a simple way to stay connected with your audience.

It is designed to be flexible and scalable, so it’s a great fit for businesses of all sizes. Whether you’re running a local shop, a growing startup, or a larger enterprise, Brevo has features that can help streamline your marketing efforts and drive results.

Brevo Alternatives

While Brevo is a great choice for many businesses, it’s not the only email marketing platform out there. Depending on your needs, there might be other tools that offer better features, pricing, or integrations for your specific business. In this section, we’ll compare Brevo with some of its top competitors to help you decide which platform is best for you.

Here are some of the most popular alternatives to Brevo, each with its own set of strengths:

Platform	Mailchimp	ActiveCampaign	Klaviyo	Moosend
Pricing	Free plan, paid plans	Starts at $9/month	Starts at $20/month	Starts at $9/month
Email Templates	100+ templates	125+ templates	70+ templates	30+ templates
Automation	Yes (Advanced)	Yes (Very Advanced)	Yes (Advanced)	Yes (Advanced)
SMS Marketing	No	Yes	Yes	Yes
A/B Testing	Yes	Yes	Yes	Yes
CRM	No (Limited)	Yes	Yes	No
Segmentation	Yes	Yes	Yes	Yes
Integrations	250+	300+	50+	30+
Free Trial	Yes (Limited)	Yes (14-day trial)	Yes (14-day trial)	Yes (30-day trial)
Customer Support	Email/Chat	Email/Phone/Chat	Email/Phone/Chat	Email/Chat
Ideal For	SMBs, Startups	Growing businesses, Agencies	E-commerce, Retail	SMBs, Startups

Which One is Right for You?

• Brevo: Best for small businesses or eCommerce stores looking for an affordable, all-in-one solution.
• Mailchimp: Ideal for those who want a wide range of integrations and a user-friendly interface.
• ActiveCampaign: Great for businesses needing advanced automation and CRM features.
• Klaviyo: Excellent for eCommerce stores looking for deep integrations with platforms like Shopify and advanced analytics.
• Moosend: A solid option for businesses on a budget that need powerful email marketing and automation.

Brevo Real User Reviews

Brevo has garnered a diverse range of user experiences in 2025. While many users appreciate its affordability, ease of use, and comprehensive feature set, others have encountered challenges related to customer support and technical issues. Here’s a consolidated overview of real user feedback:

Positive Feedback

1. Ease of Use and Affordability

Many users highlight Brevo’s intuitive interface and cost-effective pricing as significant advantages. For instance, a user on Capterra mentions, “It is easy to use, and cost-effective. A large volume of functionalities are opened with both the free and paid version – this allowed us to sufficiently explore the app before investing.”

2. Effective Automation and Deliverability

Brevo’s automation features and email deliverability have received praise. One user notes, “Brevo is an extremely comprehensive email marketing platform with interesting automation features. It offers very competitive pricing, allowing you to scale over time.”

3. Comprehensive Feature Set

Users appreciate the all-in-one nature of Brevo, combining email marketing, SMS, CRM, and automation. A reviewer states, “Brevo offers a wide range of marketing tools, including email and SMS marketing, live chat, CRM, and automation.”

Criticisms and Challenges

1. Customer Support Concerns

Some users have reported issues with Brevo’s customer support, particularly on lower-tier plans. A Reddit user shared, “Brevo sucks, very poor customer support responsiveness. Last year their platform ‘crashed’ and failed to send our Black Friday sales email out for 48 hours after Black Friday was over, costing us tens of thousands of dollars in sales.”

2. Technical Glitches and UI Bugs

There have been reports of technical issues, including buggy interfaces and template problems. A user on Reddit mentioned, “Brevo offer a drag-and-drop style interface for building email templates. It’s super buggy. I’d be embarrassed if this was my application.”

3. Account Suspension Policies

Some users have experienced account suspensions due to engagement metrics. One Reddit user recounted, “Once I paid ($160), 40 minutes later I got suspended for having a 2% bounce rate and 3% unsubscribes.”

What Makes Brevo Stand Out?

Brevo truly stands head and shoulders above its competitors in terms of value, simplicity, and flexibility. Where others complicate things or charge extra for basic features, Brevo keeps it straightforward and fair—without cutting corners.

Unlike other offerings, Brevo shines with its unique blend of email, SMS, and CRM tools all in one place. You don’t need to juggle multiple platforms to manage campaigns or follow up with leads—it’s all right here.

One thing that really sets Brevo apart is its intuitive and clean dashboard. Everything is easy to find, easy to set up, and easy to track—even if you’ve never used a marketing tool before. The learning curve is almost flat.

Boasting a myriad of features not found in other tools at this price point, like advanced automation, transactional messaging, and real-time customer segmentation, Brevo is in a league of its own when it comes to functionality and affordability.

Whether you’re running a solo business or managing a team, Brevo gives you the power and control of a high-end platform—without the usual headaches or high price tags.

FAQs

Conclusion

After using Brevo for a long time, I can confidently say it’s one of the most reliable email marketing tools out there—especially for small businesses and online stores. It’s easy to set up, offers a lot of helpful features like automation and SMS, and the pricing is fair, even if you’re just starting out.

Whether you want to send newsletters, set up welcome emails, or run full marketing campaigns, Brevo gives you all the tools you need in one place. And the best part? You don’t need to be a tech expert to use it.

If you’re looking for a marketing platform that’s powerful, affordable, and easy to grow with—Brevo is definitely worth a try.