If you’re trying to grow your business online, having a good landing page can make a huge difference. A landing page is a simple web page people land on after clicking an ad, email link, or social media post. It’s designed to get visitors to do one thing — like sign up for a newsletter, download a guide, or make a purchase.
After using Leadpages consistently for over a year, I can personally attest to its value. According to Market, businesses with 10 to 15 landing pages get 55% more leads than those with fewer than 10. That’s why having the right landing page builder is so important.
As a long-time user of Leadpages, I’ve relied on it to create landing pages, pop-ups, and even simple websites — all without needing any coding skills. In this review, I’ll take a close look at everything Leadpages offers, from its best features to its pricing, pros, cons, and whether it’s still worth using in 2025. Let’s dive in.
Leadpages Overview
| Feature | Details |
|---|---|
| Software Name | Leadpages |
| Official Website | https://www.leadpages.com/ |
| Software Developers | Founded in 2012 by Tracy Simmons, Clay Collins, and Simon Payne. Acquired by Redbrick Technologies Inc. in 2020. |
| Software USP | An easy-to-use, no-code platform focused on helping small businesses quickly create high-converting landing pages, pop-ups, alert bars, and websites using optimized templates and a drag-and-drop builder to generate leads. |
| Software Category | Landing Page Builder, Website Builder, Lead Generation Software, Conversion Marketing Platform. |
| Integrations | Extensive native integrations (e.g., Mailchimp, ActiveCampaign, HubSpot, Stripe, Calendly, Zapier) plus thousands more via Zapier, covering Email Marketing, CRM, Analytics, Payments, Webinars, Advertising, etc. |
| Best For | Small to medium-sized businesses, entrepreneurs, marketers, freelancers, and agencies who need a simple way to build professional landing pages and websites for lead generation and conversions without needing coding skills. |
| Support Options | Knowledge Base, Email Support, Live Chat Support (Pro & Advanced plans, Mon-Fri 9 am-5 pm CT), Priority Support (Pro & Advanced plans), Dedicated coaching (available with specific programs/promotions). |
| Documentation Link | Leadpages Knowledge Base: https://support.leadpages.com/hc/en-us |
| Company Headquarter | Minneapolis, Minnesota, USA |
| Starting Price | Standard Plan: $49/month (monthly billing) or $37/month (annual billing). Pro Plan: $99/month (monthly billing) or $74/month (annual billing). (Prices based on data up to early 2025, subject to change) |
| Alternatives | Instapage, Unbounce, ClickFunnels, Landingi, GetResponse, OptimizePress, HubSpot Marketing Hub, Kartra, Wix, Systeme.io. |
| Affiliate Program | Yes |
| Affiliate Commission | Recurring commissions (typically 10% to 50% based on referral volume) OR fixed payouts per referred customer (e.g., up to $400 per Pro sign-up, potentially tiered based on retention). Managed via PartnerStack. 90-day cookie life. |
| Money Back Guarantee | Generally no refunds after the 14-day free trial period ends. However, specific promotions (like “10 Leads in 60 Days” on the Pro Monthly plan) may offer a conditional money-back guarantee if certain criteria are met. |
Leadpages is an easy-to-use tool that helps you create landing pages, pop-ups, and small websites without writing any code. It’s made for business owners, marketers, bloggers, and anyone who wants to collect leads, sell products, or grow their audience online.
The company started in 2012 and quickly became a favorite for people looking to build landing pages that actually convert. With Leadpages, you can pick a ready-made template, drag and drop different elements like text, images, and buttons, and publish your page in just a few minutes.
Leadpages is also known for being focused on conversion. That means every tool, template, and feature is designed to help you turn visitors into customers or subscribers. You don’t have to worry about coding, hiring a web designer, or dealing with complicated software.
Today, Leadpages is trusted by thousands of businesses and marketers around the world because it’s simple to use, reliable, and packed with useful tools for lead generation.
Leadpages Key Features
Leadpages offers a solid set of tools designed to help you build landing pages, collect leads, and grow your business without needing to be a tech expert. Here’s a simple breakdown of what you get:
1. Drag-and-Drop Builder
Leadpages comes with an easy drag-and-drop editor. You can move around text, images, buttons, videos, and forms by simply dragging them where you want. No coding needed, and you can see changes in real time as you build.
2. Templates Library
You get access to over 200+ professionally designed templates. These are built for different goals like sales pages, thank-you pages, webinar sign-ups, and product promotions. You can pick any template, customize it to match your brand, and publish it in minutes.
3. Integrations
Leadpages works smoothly with many popular tools you might already be using. Some of the top integrations include:
- Mailchimp
- ActiveCampaign
- HubSpot
- ConvertKit
- Stripe
- Zapier
- Zoom This makes it easy to connect your pages with email tools, payment systems, and marketing apps.
4. Analytics & Reporting
You can track how well your pages and forms are doing with built-in reports. See page views, conversion rates, and form sign-ups right inside your Leadpages account. It also helps you spot what’s working and what’s not.
5. AI Content Generation
Some plans may include AI-powered tools that suggest headlines, button text, and other content ideas for your pages. This can save you time and help improve your message for better results.
6. SEO & Performance Settings
Leadpages comes with basic SEO options. You can set page titles, meta descriptions, and social sharing images to help your pages rank better on Google. All pages are also optimized to load fast on both desktop and mobile devices.
7. Lead Management
When people fill out your forms or pop-ups, their details are safely stored in your Leadpages account. You can view, manage, and export leads anytime, or send them straight to your email tool or CRM with integrations.
8. Mobile Optimization
Every landing page and pop-up you create with Leadpages is mobile-friendly. The platform automatically adjusts your pages to look great on phones, tablets, and desktops without any extra work.
9. On-Page Transactions
Leadpages allows you to sell products, services, or digital downloads directly on your landing pages. You can connect payment options like Stripe, making it easy for customers to pay without leaving your page.
10. Assets Library
Leadpages provides a simple media library where you can store and manage images, videos, logos, and other files you’ll need for your pages. This keeps your work organized and makes it quicker to build new pages.
11. Unlimited A/B Split Testing
With A/B testing, you can create two versions of a page and test which one performs better. Leadpages offers unlimited split tests on Pro and higher plans, so you can keep improving your results.
12. Unlimited Pop-Ups
Create as many pop-ups as you want for capturing emails, promoting offers, or sharing announcements. You can trigger them based on time, clicks, or when someone’s about to leave the page.
13. Free Hosting
Leadpages hosts all your landing pages and websites for free on their servers. You can publish pages under a free Leadpages domain or connect your own custom domain.
14. WordPress Plugin
If you have a WordPress website, Leadpages offers an official plugin. It lets you easily publish your Leadpages pages on your WordPress site without leaving your dashboard.
15. Conversion Tools
Leadpages is built to help you turn visitors into leads and customers. It offers:
- Pop-ups: Show pop-up forms to grab attention.
- Alert Bars: Add notification bars at the top or bottom of your pages.
- Opt-in Forms: Collect emails and contact details anywhere on your site.
- A/B Split Testing: Test two different versions of a page to see which one gets better results.
That’s a complete look at the key features Leadpages offers to help you create high-converting pages and manage your online marketing without the usual stress.
Leadpages Pricing
Leadpages offers three main pricing plans, designed to fit different business sizes and marketing needs. You can pay monthly or save money by choosing annual billing. Here’s a simple breakdown of what each plan includes:
Standard Plan
The Standard Plan starts at $49 per month if you pay monthly. If you choose annual billing, it drops to $37 per month, billed yearly. This plan is a good choice for small businesses and startups.
Pro Plan
The Pro Plan is priced at $99 per month on a monthly basis or $74 per month when billed annually. This plan is best for growing businesses and marketers who need extra features to boost conversions.
Advanced Plan
The Advanced Plan is designed for large companies, marketing teams, and agencies. It costs $399 per month on a monthly subscription. For annual pricing, you’ll need to contact the Leadpages sales team for a custom quote.
Free Trial and Money-Back Guarantee
Leadpages offers a 14-day free trial on all its plans, so you can test out the features before committing. If you decide it’s not for you, there’s also a 7-day money-back guarantee after the trial ends.
Alternatives
While Leadpages is a popular landing page builder, it’s not the only option out there. Depending on your needs, budget, and experience level, there are other tools you might want to consider.
Some offer more advanced design features, while others focus on speed, simplicity, or extra marketing tools. Let’s take a quick look at some of the best Leadpages alternatives you can try.
| Feature/Tool | Unbounce | Landingi | Webflow | Instapage | PageCloud |
|---|---|---|---|---|---|
| Drag-and-Drop Editor | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| A/B Testing | ✔️ | ✔️ | ❌ | ✔️ | ❌ |
| AI Features | ✔️ (Smart Builder) | ❌ | ❌ | ✔️ (AI Experiments) | ❌ |
| Ease of Use | Moderate | Very Easy | Medium | Easy | Very Easy |
| Best For | Agencies, Marketers | Small Businesses, Marketers | Designers, Custom Websites | Agencies, Marketing Teams | Beginners, Small Business |
| Starting Price | $74/mo (annual) | $29/mo | $14/mo | $79/mo (annual) | $19/mo |
What Makes Leadpages Stand Out?
Leadpages is one of the easiest and most affordable tools for creating landing pages. Unlike other builders, it offers a simple drag-and-drop builder that lets anyone, even beginners, design professional pages without any coding. It’s a quick, straightforward way to get your landing pages up and running.
What makes Leadpages even better is its conversion-optimized templates. These templates aren’t just about looks — they’re designed to help you turn visitors into leads or customers. Many other tools offer templates, but Leadpages makes sure theirs are built to maximize your results from the start.
The dashboard is another standout feature, giving you a clean and simple way to manage your campaigns. It’s easy to use, and the analytics help you track and improve your pages to get better outcomes.
While other tools can be limited in connecting with key marketing platforms, Leadpages excels here too. It integrates with over 90 tools, like Mailchimp, HubSpot, and ActiveCampaign, so you can run everything from one place.
Finally, Leadpages offers great value. Starting at just $37/month, it’s perfect for small businesses and startups. You get all the features you need without breaking the bank.
Who Should Use Leadpages?
Leadpages is a great choice for small to medium-sized businesses, marketers, and anyone who wants to build high-converting landing pages quickly and easily.
If you’re just starting out and need a simple way to create landing pages without technical skills, Leadpages is a good fit. The drag-and-drop editor and pre-designed templates make it easy to get started, even if you’ve never built a page before.
It’s also great for businesses that want to grow their email list or run online ads. With its easy lead capture forms, pop-ups, and integration with tools like Mailchimp or ActiveCampaign, you can start collecting leads right away.
Marketing teams or anyone who runs campaigns can benefit from Leadpages’ A/B testing and analytics. This helps you figure out what’s working and improve your pages over time.
Overall, if you want to create professional landing pages quickly, drive conversions, and don’t want to deal with coding, Leadpages is a solid choice.
FAQs
What is Leadpages?
Leadpages is a landing page builder that helps businesses create high-converting pages easily with drag-and-drop features, templates, and integrations for lead generation and marketing campaigns.
How much does Leadpages cost?
Leadpages has three plans: Standard at $37/month, Pro at $74/month, and Advanced with custom pricing. Discounts are available with annual billing.
Is Leadpages easy to use?
Yes, Leadpages is beginner-friendly with its drag-and-drop editor, allowing users to create landing pages without coding skills.
Does Leadpages offer A/B testing?
Yes, Leadpages offers unlimited A/B split testing, enabling users to compare different landing page versions and optimize conversions.
Can I use my own domain with Leadpages?
Yes, you can connect your custom domain to Leadpages, even on the Standard plan, to personalize your landing page URLs.
Does Leadpages offer a free trial?
Yes, Leadpages provides a 14-day free trial for all plans, allowing you to test its features before committing to a subscription.
Is Leadpages good for beginners?
Yes, Leadpages is user-friendly, offering drag-and-drop features and templates that make it easy for beginners to create professional landing pages.
Can I add pop-ups and alert bars with Leadpages?
Yes, Leadpages supports adding pop-ups and alert bars to landing pages for lead capture, promotions, and directing visitor actions.
Conclusion
After using Leadpages for a while, I can say it’s a great tool for creating landing pages quickly and easily. Whether you’re a small business owner, marketer, or entrepreneur, it’s affordable, easy to use, and has everything you need to grow online.
It might not offer the most customization options, but it’s simple, reliable, and connects well with other tools. If you want to make landing pages without dealing with complicated tech, Leadpages is a solid choice.
If you need more design control or advanced features, you might want to look at options like Unbounce or Webflow. The right tool depends on your needs, budget, and goals. Either way, a good landing page builder can help you turn more visitors into customers and grow your business.