If you’re running a business in 2025, chances are you’ve noticed how messaging apps have taken over customer communication.
In fact, over 3 billion people use messaging apps daily, and businesses that use chatbots report a 67% increase in lead generation and 30% higher customer satisfaction.
That’s where ManyChat steps in—designed to simplify how you connect with customers through Facebook Messenger, Instagram, SMS, and more, all without needing any technical know-how.
ManyChat grabs your attention with its simple drag-and-drop builder. You don’t need to code, hire a developer, or spend hours setting things up. Whether it’s answering customer questions, sending out promotions, or reminding users about abandoned carts—ManyChat can automate it all while feeling personal and human.
More importantly, it works. Thousands of businesses—from local salons to eCommerce stores—use ManyChat to cut down response time, increase conversions, and boost customer loyalty.
If you’re looking for a smarter, faster way to stay connected with your audience and convert more leads without stretching your team thin, ManyChat could be exactly what you need.
Manychat Overview
| Product Name | ManyChat |
|---|---|
| Official Website | https://manychat.com |
| Developers | ManyChat Inc. |
| USPs | Easy-to-use chatbot builder, multichannel support, visual flow builder, CRM integrations |
| Category | Chatbot & Conversational Marketing Platform |
| Integrations | Facebook, Instagram, SMS, Shopify, Google Sheets, Zapier, and more |
| Best For | Small to medium businesses, marketers, agencies |
| Support Options | Email support, knowledge base, live chat |
| Documentation | Extensive tutorials, API docs |
| Company Headquarters | San Francisco, California, USA |
| Starting Price | Free plan available; paid plans start at $15/month |
| Alternatives | Chatfuel, MobileMonkey, Tidio, Drift, Intercom, HubSpot Chatbot |
| Affiliate Program | Yes |
| Affiliate Commission | Up to 30% recurring commissions |
| Money-Back Guarantee | No formal money-back guarantee |
ManyChat is a conversational marketing platform that helps businesses automate chat interactions on multiple messaging channels, primarily Facebook Messenger and Instagram.
It enables marketers and business owners to build chatbots that nurture leads, answer customer queries, and automate sales funnels without any coding.
Key Features of Manychat
Visual Flow Builder
Imagine mapping out a conversation like you’d draw a simple mind map. That’s what the Visual Flow Builder lets you do. You can easily drag and drop messages, questions, and responses to create automated chat flows without writing a single line of code.
It’s perfect for visual thinkers and saves hours you’d otherwise spend trying to figure out how to “talk tech.”
Multi-Channel Messaging
ManyChat doesn’t limit you to just one platform. You can engage your customers across Facebook Messenger, Instagram DM, SMS, and even Email—all from a single dashboard.
Whether your audience prefers texting or scrolling through social media, you’ll always be where they are. That means fewer missed conversations and more opportunities to connect.
Smart Audience Segmentation
Not all customers are the same, right? Some are first-time visitors, while others are loyal buyers.
ManyChat lets you group and segment your audience based on their actions—like clicking a button, purchasing a product, or even just opening a message.
This way, you can send the right message to the right person at the right time, increasing your chances of conversion.
E-commerce Integrations
Running a Shopify store? ManyChat can become your 24/7 sales assistant. From cart abandonment reminders to personalized product recommendations, it helps boost your sales by keeping your store connected to your chat channels.
Your customers can get updates, ask questions, and even complete purchases—all within a chat window.
Audience Growth Tools
ManyChat gives you tools like pop-ups, landing pages, QR codes, and buttons to grow your subscriber list.
Whether you’re on your website, social media, or in-store, these tools help attract and capture users who are most likely to engage with your business through messaging.
Analytics & Performance Tracking
If you like knowing what’s working and what’s not, this one’s for you. ManyChat shows you how many people are interacting with your bot, which messages they click on, and how well your flows are performing.
It’s all presented in clean, easy-to-read dashboards so you can fine-tune your strategy without getting lost in spreadsheets.
Live Chat Handoff
Not everything can or should be automated. When a customer asks a question that your bot can’t answer, ManyChat smoothly hands the chat over to a real person.
This means you’re not just automating your service—you’re improving it by balancing tech with a human touch.
CRM and Tool Integrations
ManyChat plays nicely with your favorite tools—Google Sheets, Zapier, HubSpot, Shopify, Mailchimp, and more.
You can automatically send data to your CRM, trigger workflows, or keep your contact lists in sync, saving you tons of manual work and reducing the risk of missing important leads.
How to use Manychat?
Step 1: Sign Up (It’s Free!)
Head over to manychat.com and hit that shiny “Get Started Free” button. You’ll sign up using your Facebook or Instagram account. No long forms. No drama.
Step 2: Connect Your Business Page
Once you’re in, you’ll be asked to link your Facebook Page or Instagram Business account. This is how ManyChat knows which page to work its magic on. Just a few clicks and you’re connected.
Step 3: Explore the Dashboard (It’s Not as Scary as It Looks)
You’ll land in the dashboard. Don’t panic—it’s actually super organized. Tabs like Automation, Live Chat, Audience, and Growth Tools are where the fun stuff happens.
Step 4: Create Your First Chat Flow
Go to Automation > Flows and click “New Flow.” Now you’re in the Visual Builder—think of it as LEGO for chat. Drag, drop, and connect blocks to build a convo. Add texts, buttons, questions… whatever you need to guide your visitors.
Example:
“Hey Looking for something specific?”
- Button 1: “Yes, show me!”
- Button 2: “Just browsing”
Boom. You’ve just made your first chatbot!
Step 5: Add Keyword Triggers
Head over to Automation > Keywords. This is where you tell ManyChat how to respond when someone types stuff like “hello,” “price,” or “help.”
It’s like teaching your bot to read minds (almost).
Step 6: Set Up Growth Tools to Grab More Leads
Want more people in your chat list? Use Growth Tools like:
- Website pop-ups
- Messenger links
- QR codes (yes, they’re still a thing)
- Instagram story replies
These tools help you bring in users from different platforms—like casting a net for future customers.
Step 7: Preview & Test Your Bot
Before going live, hit “Preview” to see how your bot behaves. This is your “just making sure it doesn’t break” moment. Click buttons, follow the flow, and make sure everything feels smooth.
Step 8: Publish & Go Live
Happy with your setup? Great—hit “Publish.” Now your bot is officially working 24/7, even while you sleep, eat, or binge-watch Netflix.
Step 9: Chat with Real People When Needed
Go to the Live Chat tab to jump into conversations when someone needs a human touch. You can reply in real-time, add notes, or even tag users for follow-ups.
Step 10: Check Your Stats Like a Boss
Pop over to the Analytics tab to see how your bot’s doing. You’ll find useful stats like open rates, clicks, and completions. If something’s off, tweak your flows until they’re just right.
Manychat Use Cases
Grow Your Followers
You can set up Manychat to automatically encourage people to follow you. For example, if someone comments on your Instagram post or sends you a DM, the bot can reply with something like:
“Hey! Glad you’re here . If you like content like this, make sure to hit that follow button!”
Why it’s useful: It helps you grow your Instagram following without constantly having to ask people manually.
Collect Emails
Want to build your email list? Manychat can help you do that by asking people for their email in a friendly, conversational way.
Example: “Want this free guide? Just drop your email below and I’ll send it to you!”
Why it’s useful: You get to grow your email list effortlessly while offering real value to your audience.
Request to Follow
This is a softer version of the first one. After someone interacts with you—downloads something, plays a quiz, or joins a giveaway—you can follow up with:
“Hope you loved that! If you’re not already following me, tap follow so you don’t miss the next one.”
Why it’s useful: It turns casual visitors into loyal followers.
Respond to Comments
When someone comments on one of your posts (say, “YES” or “Tell me more”), Manychat can instantly reply or DM them with a link, freebie, or thank you message.
Example: Someone comments “Guide” → they get a DM saying, “Here’s the guide you asked for!”
Why it’s useful: You boost engagement and move people into your DMs without lifting a finger.
Send Links in DM
This one’s simple: if someone interacts with your stories, comments, or ads, you can automatically DM them a link.
Example: “Reply ‘ebook’ to this story and I’ll send you my free ebook” → They reply → They get the link.
Why it’s useful: You drive traffic straight to your site or offer without needing to say “link in bio” ever again.
Manychat Pricing
1. Free Plan
- Cost: $0/month
- Ideal for: Individuals or small businesses exploring chatbot automation.
- Key Features:
- Engage up to 1,000 contacts.
- Access to Instagram Direct Messages, Facebook Messenger, and TikTok (Beta).
- Create unlimited custom chatbot flows.
- Utilize basic Growth Tools to attract new clients.
- Segment your audience with up to 10 Tags.
- Includes Manychat branding on messages.
2. Pro Plan
- Cost: Starts at $15/month, scaling with the number of contacts.
- Ideal for: Growing businesses seeking advanced automation features.
- Key Features:
- Engage unlimited contacts (pricing scales accordingly).
- Access to additional channels: WhatsApp, SMS, and Email.
- Utilize advanced Growth Tools, Keywords, and Custom Fields.
- Remove Manychat branding for a professional appearance.
- Integrate with platforms like Shopify, Zapier, and HubSpot.
- Access to Manychat Analytics & Insights for performance tracking.
- Includes 3 Live Chat seats for team collaboration.
3. Elite Plan
- Cost: Custom pricing based on specific business needs.
- Ideal for: Large enterprises requiring tailored solutions and dedicated support.
- Key Features:
- All features included in the Pro Plan.
- Dedicated Customer Success Manager for personalized onboarding and strategy.
- Priority support for technical queries.
- Access to expert-crafted automations.
- Customized solutions to meet complex business requirements
| Feature / Plan | Free Plan ($0/mo) | Pro Plan (From $15/mo) | Elite Plan (Custom Pricing) |
|---|---|---|---|
| Contact Limit | Up to 1,000 contacts | Unlimited (scales with usage) | Unlimited |
| Channels Supported | Instagram, Facebook, TikTok | All Free channels + WhatsApp, SMS, Email | All Pro channels |
| Custom Chatbot Flows | Unlimited | Unlimited | Unlimited |
| Growth Tools | Basic | Advanced | Advanced |
| Audience Segmentation | 10 Tags | Unlimited Tags & Custom Fields | Unlimited |
| Manychat Branding | Present | Removed | Removed |
| Integrations | Limited | Extensive (e.g., Shopify, Zapier) | Extensive |
| Live Chat Seats | 1 | 3 | Unlimited |
| Analytics & Insights | Basic | Advanced | Advanced |
| Dedicated Support | No | Email Support | Priority Support with CSM |
Manychat Real User Reviews
💬 “It’s like having a full-time employee… who never sleeps!”
🧑💼 — Sarah, Online Boutique Owner
I used to spend hours replying to DMs about pricing and order status. Now, ManyChat does it all for me. It even remembers customer names—better than I do. Honestly, it’s a game-changer for my sanity.
💬 “Our abandoned cart recovery rate shot up by 30%.”
👨💻 — Jake, Shopify Store Owner
We added a simple flow to follow up with people who didn’t complete their order. The bot sends a friendly nudge after 1 hour. Works like a charm. ManyChat paid for itself in the first week.
💬 “Love the Instagram automation—my DMs exploded (in a good way).”
💅 — Priya, Beauty Influencer & Course Creator
Every time someone comments on my IG reel, they get a DM with my freebie. I went from 300 to 2,000 leads in 3 weeks. I’m not even mad about the extra messages anymore.
💬 “Takes a bit to learn, but support is helpful.”
👨🔧 — Tom, Gym Owner
The dashboard was a little overwhelming at first, not gonna lie. But once I set up my first flow, it clicked. Their tutorials and Facebook group are gold. Now my gym runs promos automatically every month.
💬 “Honestly, it feels like cheating… in the best way.”
👩💻 — Nina, Freelance Marketer
I set up a chatbot for a client’s coaching biz and she thought I was working weekends. Nope—it was just ManyChat handling lead gen and follow-ups. Easiest retainer I ever earned.
💬 “Wish the SMS pricing was more flexible.”
🛒 — Ali, Dropshipper
Love the Messenger features, but SMS can get pricey if you have a big list. I use it for hot leads only, and it works great—but I do wish they had more SMS credits in lower plans.
Alternatives
Chatfuel
Chatfuel is one of ManyChat’s biggest rivals, especially for businesses that rely heavily on Facebook Messenger. It’s beginner-friendly and ideal for small to medium-sized businesses.
It offers a simple drag-and-drop interface and focuses on eCommerce automation, lead generation, and customer support. If you want something that “just works” out of the box, Chatfuel is a solid pick.
- Best for: Quick Messenger automation without a steep learning curve.
- Downside: Limited functionality outside Messenger unless you upgrade.
Tidio
Tidio combines live chat and chatbot features, making it a great option for businesses that want to blend human support with automation.
What makes Tidio shine is its multichannel support—you can handle messages from Messenger, Instagram, email, and website chat in one place. It even has AI-powered features for smarter replies.
- Best for: Website-based customer service with live agent support.
- Downside: Free plan is limited in terms of automation.
Customers.ai
Customers.ai is a multi-platform chatbot builder that focuses on unified chat inboxes. It supports Messenger, Instagram, web chat, and SMS from one dashboard.
What’s unique? Its OmniChat feature, which lets you build a single chatbot that works across all channels.
- Best for: Agencies or marketers managing multiple channels and clients.
- Downside: Slightly more complex to use than ManyChat.
BotStar
BotStar is more of a pro-level tool for teams that want advanced customization. It supports Messenger, websites, and custom integrations via API.
It shines in chatbot design and collaboration features, making it great for teams working together.
- Best for: Advanced users or teams needing deep customization.
- Downside: Can be overwhelming for beginners.
Brevo
If your focus is more on email + SMS marketing but you’d still like some chatbot functionality, Brevo is a great all-in-one option.
While it’s not a dedicated chatbot builder like ManyChat, it does allow you to build simple automations and manage all communications (email, SMS, chat) in one place.
- Best for: Businesses that need full-suite marketing tools alongside chat.
- Downside: Limited chatbot design and logic features.
| Feature / Tool | Chatfuel | Tidio | Customers.ai | BotStar | Brevo |
|---|---|---|---|---|---|
| Channels Supported | Messenger | Messenger, IG, Web | Messenger, IG, SMS, Web | Messenger, Web | Email, SMS, Chat |
| Visual Builder | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Advanced | ⚠️ Limited |
| Live Chat | ❌ No | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Free Plan Available | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Best Use Case | Quick Messenger bots | Live chat + automation | Multi-channel lead gen | Complex bots & teams | Email/SMS marketing |
| Learning Curve | Very easy | Easy | Moderate | Steep | Moderate |
| Price Starting | Free / $15+ | Free / $29+ | Free / $19+ | Free / $15+ | Free / $25+ |
Manychat Customer Support
“Got a Manychat problem? Don’t panic—no need to throw your laptop out the window (yet). Whether you’re wrestling with a confusing setup, dealing with a bot that’s giving you attitude, or just wondering where that one setting disappeared to, Manychat’s customer support is here to save the day!
You’ve got options: dive into their Help Center, chat with their bot (who, thankfully, doesn’t need coffee to function), or—if you’re fancy and on a Pro or Elite plan—submit a ticket to get human help.
And if you like crowdsourcing wisdom, the community forums are full of fellow users swapping tips and tricks. Go ahead, give it a shot—your sanity will thank you!”
Manychat Community
The Manychat Community serves as a hub for marketers, business owners, and chatbot enthusiasts who are looking to leverage automation effectively. Whether you’re new to chatbot-building or an experienced user refining advanced automation strategies, this community provides a space to exchange insights, troubleshoot challenges, and stay updated on best practices.
Members can participate in discussions, seek guidance on technical issues, share innovative chatbot flows, and collaborate on ideas to optimize engagement strategies. The community fosters networking opportunities, allowing users to connect with like-minded professionals, gain industry knowledge, and discover new ways to improve their chatbot experience.
Additionally, Manychat frequently hosts events, webinars, and educational sessions to support continuous learning and growth. Whether you’re aiming to enhance customer interactions, streamline marketing efforts, or boost sales through automation, the Manychat Community is a valuable resource to explore, learn, and contribute.
What makes Manychat stand out?
Manychat stands out because it makes chatbot automation easy and effective for businesses. Instead of spending hours manually responding to customer messages, Manychat lets you set up automated conversations that work across multiple platforms like WhatsApp, Instagram, and Facebook Messenger. Think of it like having a helpful virtual assistant that never sleeps and always knows exactly what to say.
It’s built for people who don’t want to deal with complicated coding—its drag-and-drop builder makes creating chat flows super simple. Whether you want to collect leads, boost sales, or just make customer interactions smoother, Manychat does the heavy lifting. Plus, it’s smart enough to recognize when a human touch is needed, so it allows for easy transitions from a chatbot to real human support.
Another great thing? Manychat integrates with tons of other business tools, making sure everything works together seamlessly. So, if you’re looking for a way to automate customer conversations without losing the personal touch, Manychat is a fantastic solution!
FAQs
Is ManyChat easy for beginners?
Yes! ManyChat is designed for simplicity, making it easy for beginners to create automated chatbot flows without any coding experience. Its drag-and-drop flow builder allows users to visually structure conversations, so even if you’re new to chatbots, you’ll have no problem setting up automated responses, lead generation, and customer support features.
Can ManyChat be used on Instagram?
Absolutely! ManyChat supports Instagram Direct Messages, allowing businesses and creators to automate replies, engage with followers, and run marketing campaigns. You can set up automated responses for comments, direct messages, story mentions, and even integrate Instagram with other platforms like Facebook Messenger and SMS.
Does ManyChat offer a free plan?
Yes, ManyChat provides a free plan with basic chatbot-building features. It allows users to create and manage bots for up to 1,000 contacts, making it ideal for small businesses or individuals testing chatbot automation. However, advanced features like SMS messaging and certain integrations are limited to paid plans.
Can I integrate ManyChat with Shopify?
Yes! ManyChat integrates with Shopify, enabling businesses to automate customer interactions related to orders, shipping updates, and abandoned cart reminders. This feature helps e-commerce stores increase conversions and improve customer experience by providing instant, personalized communication.
How much does ManyChat Pro cost?
The Pro plan starts at $15 per month, but the pricing depends on the number of contacts you engage with. As your audience grows, the cost adjusts accordingly. The Pro plan unlocks advanced automation, integrations, and analytics, making it a great option for businesses looking to scale their chatbot marketing efforts.
Does ManyChat support SMS marketing?
Yes! ManyChat offers SMS messaging, allowing businesses to send text messages as part of their automation flows. This feature is available on paid plans, making it possible to create multi-channel campaigns that combine SMS with Messenger and Instagram interactions.
Is there a money-back guarantee?
No, ManyChat does not currently offer a money-back guarantee on its paid plans. It’s recommended to try the free plan first and upgrade once you’re confident in its features.
Can I connect ManyChat with my CRM?
Yes! ManyChat integrates with popular CRM systems, enabling businesses to sync customer data, track interactions, and automate follow-ups seamlessly. ManyChat supports integrations with HubSpot, ActiveCampaign, and other third-party tools via APIs and Zapier.
Conclusion
After carefully reviewing ManyChat’s features, pricing, usability, and alternatives, it’s clear that this chatbot platform remains one of the top choices for businesses looking to automate conversations and improve customer engagement. Whether you’re a small business owner trying to scale or a marketer looking for efficient ways to interact with your audience, ManyChat provides tools that can simplify communication while boosting conversions.
What makes ManyChat special is its ease of use. With its visual drag-and-drop builder, even beginners can set up chatbots without technical expertise. It seamlessly integrates with various messaging platforms, including Instagram, WhatsApp, and Facebook Messenger, ensuring businesses stay connected with customers across multiple channels. And for e-commerce brands, its Shopify integration helps drive sales through personalized automation, abandoned cart reminders, and real-time order updates.
If your goal is to improve customer interactions, generate leads, or scale your marketing automation in 2025, ManyChat could be the perfect tool to enhance your strategy. With the rise of AI-driven communication, businesses that embrace chatbot automation now will stay ahead of the curve for years to come.