Launching a web application used to require extensive coding knowledge, expensive developers, and months of effort. But with Softr, you can build fully functional web apps, client portals, and internal tools—without touching a single line of code.
We believe, When companies make tools for their own teams to use, up to 80% of the building time can be spent on the same old tasks. These are things like creating what the tool looks like, managing who gets to use it, and setting up user rules.
Based on various data, we can predict that people will build about 500 million new apps. That’s more apps than were made in the last 40 years!
But, there are not enough people who know how to code to build all these apps – there might be short over 4 million coders worldwide by 2025.
Softr’s intuitive drag-and-drop editor and deep Airtable integration make it one of the most accessible no-code solutions on the market. Whether you’re a startup founder, a freelancer, or a business owner looking to streamline workflows, Softr removes the technical barriers, allowing you to create and deploy apps in minutes.
The demand for no-code platforms has skyrocketed—studies suggest that by 2025, 70% of new business applications will rely on low-code or no-code solutions. Softr stands out by offering ready-to-use templates, secure user authentication, and powerful integrations, making it a top choice for users seeking a faster, more cost-effective way to build web apps.
Softr Overview
| Product Name | Softr |
| Official Website | https://softr.io |
| Developers | Softr Inc. |
| USPs | No-code builder for web apps, Airtable/Sheets integration, Member access control, Responsive design |
| Category | No-code Web App Builder |
| Integrations | Airtable, Google Sheets, Stripe, Zapier, Google Analytics, Make, HubSpot, Calendly |
| Best For | Startups, Agencies, Freelancers, SMBs |
| Support Options | Email, Live Chat, Community, Help Center |
| Documentation | Available on official site |
| Company Headquarter | Berlin, Germany |
| Starting Price | $0/month |
| Alternatives | Bubble, Glide, Webflow, Stacker, Adalo |
| Affiliate Program | Yes |
| Affiliate Commission | 30% recurring for 12 months |
| Money-Back Guarantee | 30-day refund on paid plans |
Founded in 2020 by Mariam Hakobyan and Artak Hambardzumyan, Softr has rapidly grown from a simple side project to one of the leading no-code platforms for building full-fledged apps using Airtable or Google Sheets.
Softr’s mission is to make app development accessible for everyone, regardless of their technical skills. With a small but highly focused team of under 100 people, the company has raised millions in funding and has been backed by well-known accelerators like Y Combinator.
Today, Softr supports a wide range of users—from solopreneurs and agencies to larger businesses—by enabling them to build member portals, client dashboards, online directories, and more, all powered by real-time data.
Key Features of Softr
Drag-and-Drop Builder
Ever tried coding? It’s like learning an alien language—one misplaced bracket, and everything breaks. With Softr’s drag-and-drop builder, that stress disappears. Just pick a block, move it where you want, tweak the settings, and boom—your app starts taking shape.
No coding degrees required. Whether you’re crafting a client portal, a business dashboard, or an internal tool, this intuitive editor makes the process ridiculously easy.
Airtable Integration
If Airtable is your go-to database, Softr takes it up a notch by turning those spreadsheets into dynamic web applications. It’s like giving Airtable a front-end facelift without hiring developers.
Need live-sync product catalogs, membership sites, or internal data dashboards? Softr makes sure everything updates in real-time, keeping things running smoothly behind the scenes.
User Authentication
Want to gate premium content or create private access portals? Softr’s user authentication lets you set login permissions, manage user roles, and secure sensitive information.
Think of it as your digital bouncer—it ensures only the right people get access while keeping everything safe and professional.
Custom Domains
Let’s be real—using a generic Softr domain isn’t ideal if you want credibility. With custom domains, your site looks and feels like your own brand, not someone else’s. Want that extra level of professionalism? Softr also throws in SSL security so your site stays safe, trustworthy, and hacker-free.
Mobile-Friendly Design
Everything should look great on any device, and Softr makes sure your web app does exactly that. Whether viewed on a phone, tablet, or widescreen monitor, your layout adapts perfectly. No awkward formatting issues. No frustrating zoom-ins. Just a smooth user experience everywhere.
API & Third-Party Integrations
Softr plays nice with Zapier, Stripe, HubSpot, Notion, and Google Sheets, meaning you can automate workflows, connect payment systems, sync data, and extend functionalities beyond Softr’s built-in features. Want a custom setup that runs like a well-oiled machine? These integrations make it happen.
White-Labeling
Agencies, professionals, and businesses looking for a custom, fully-branded app experience can remove Softr’s logo and branding with the white-labeling option. Your clients never have to know Softr was involved. The result? A sleek, tailored app that looks like it was built in-house—without the costly dev work.
How to use Softr?
Step 1: Sign Up & Log In
- Head over to Softr.io and create a free account.
- You can sign up using your email or Google account for quick access.
Step 2: Choose a Template or Start from Scratch
- Softr offers pre-built templates for different use cases like marketplaces, client portals, and dashboards.
- If you prefer full customization, start with a blank canvas and build your app from scratch.
Step 3: Connect Your Data Source
- Softr integrates with Airtable, Google Sheets, and other databases to power your app.
- Choose your preferred data source and sync it with Softr to display dynamic content.
Step 4: Customize Your App
- Use the drag-and-drop builder to add elements like text, images, buttons, and forms.
- Adjust colors, fonts, and layouts to match your brand identity.
Step 5: Set Up User Authentication (Optional)
- If you need restricted access, enable user authentication to create login portals.
- Configure user roles and permissions to control who can access specific content.
Step 6: Add Integrations & Automations
- Connect third-party tools like Stripe for payments, Zapier for automation, and HubSpot for CRM.
- Automate workflows to streamline operations and improve efficiency.
Step 7: Preview & Test Your App
- Before publishing, preview your app to check for design or functionality issues.
- Test different user interactions to ensure smooth navigation.
Step 8: Publish & Share Your App
- Once satisfied, publish your app and make it live.
- Use a custom domain (available on paid plans) for a professional look.
Step 9: Monitor & Optimize
- Track user engagement using analytics tools like Microsoft Clarity.
- Make improvements based on user feedback to enhance performance.
Softr Use Cases
Softr isn’t just a no-code tool—it’s a total game-changer for anyone who wants to build web apps without the coding headaches. Here’s how people are using it to create awesome, functional apps in no time:
1. Client Portals
Need a secure space where clients can log in, check project updates, and access files? Businesses and freelancers love Softr for creating custom-branded portals—no developers required.
2. Internal Dashboards
Companies use Softr to build team dashboards, manage data, and automate workflows—all while integrating Airtable and Google Sheets for real-time tracking. No messy spreadsheets. No confusion.
3. Online Marketplaces
E-commerce entrepreneurs turn Softr into fully functional marketplaces where users can browse, buy, and interact. And the best part? No complex back-end development needed.
4. Membership Sites
Whether you’re a content creator, educator, or community leader, Softr helps you build subscription-based platforms with gated content, user authentication, and managed accounts.
5. Job Boards
Recruiters and startups create custom job boards where applicants can search, filter, and apply—all without writing a single line of code.
6. Event & Booking Platforms
Planning events? Running appointments? Softr lets you build booking systems, event registrations, and scheduling tools with authentication built in. No double bookings. No chaos.
7. Online Courses
Educators and tutors use Softr to build structured course platforms with memberships, payments, and rich learning materials. Think Udemy—but DIY.
Softr Pricing
Softr provides five pricing tiers, each with varying features and usage limits:
| Plan | Price | Data Sources | Usage Limits |
|---|---|---|---|
| Free | $0/month | Google Sheets, Airtable, Notion, Excel, Xano, Coda | 1 published app, 10 app users, 2 user groups |
| Basic | $59/month | Google Sheets, Airtable, Notion, Excel, Xano, Coda | 3 published apps, 20 app users, 2 user groups |
| Professional | $167/month | Google Sheets, Airtable, Notion, Excel, Xano, Webflow, Zapier, Integromat, Coda | Unlimited apps, 100 app users (+$10/extra 10 users), 5 user groups |
| Business | $323/month | Google Sheets, Airtable, Notion, Excel, Xano, Webflow, Zapier, Integromat, Coda, others | Unlimited apps, 2500 app users, unlimited user groups |
| Enterprise | Custom Pricing | Google Sheets, Airtable, Notion, Excel, Xano, Webflow, Zapier, Integromat, Coda, others | Customizable to business needs |
Which Plan Should You Choose?
- Free Plan: Ideal for testing Softr’s features before committing.
- Basic Plan: Great for small projects and individual creators.
- Professional Plan: Best for businesses needing advanced integrations and authentication.
- Business Plan: Designed for large-scale operations with high user limits.
- Enterprise Plan: Fully customizable for corporate-level needs.
Softr Real User Reviews
So, is Softr as good as it looks? Well, users have a lot to say—some are raving fans, others have a few gripes.
Trustpilot: ★★★☆☆ (3.2/5) from 17 reviews
People love its easy setup and solid customer support, but a few users have side-eyed the recent pricing changes.
G2: ★★★★☆ (4.7/5) from 526 reviews
Here, Softr gets a lot more love—users highlight its intuitive interface, scalability, and seamless integrations. Basically, it’s a no-code dream if you don’t need extreme customization.
Alternatives
| Platform | Best For | Primary Use Case | Ease of Use | Pricing | Key Features |
|---|---|---|---|---|---|
| Bubble | Complex web applications, startups | No-code web development for dynamic apps | Moderate | Starts at $29/month | Custom logic, responsive design, API integrations |
| Webflow | Designers, marketing professionals | Creating visually stunning websites | Moderate | Starts at $14/month | Advanced design tools, CMS, animations |
| Glide | Mobile-first apps using Google Sheets | No-code mobile applications | Easy | Starts at $25/month | Spreadsheet-based data syncing, drag-and-drop builder |
| Adalo | Entrepreneurs, mobile-first startups | Creating native and web mobile applications | Easy | Free plan available; starts at $36/month | Pre-built components, database integration, app publishing |
| OutSystems | Enterprises needing scalable applications | Low-code development for large-scale solutions | Complex | Custom pricing | AI-powered automation, enterprise-grade security, scalability |
This table makes it easy to compare alternatives based on their target audience, functionality, ease of use, pricing, and standout features
Softr Customer Support
Using a new platform can feel like navigating a maze blindfolded, but luckily, Softr’s got your back with multiple ways to get help fast. Here’s how they keep users from pulling their hair out:
Live Chat & Email
Got a problem? Need a fix? Softr’s support team is just a message away—whether you’re on a paid plan or riding free. They’re available from 07:00 to 00:00 Berlin time, so even if you’re troubleshooting at midnight, you might still get a reply.
Help Docs & Tutorials
If you’re the type who likes figuring things out on your own, Softr’s got a goldmine of step-by-step guides. Whether it’s setting up an app or untangling a tricky integration, chances are, there’s a clear, no-fluff tutorial waiting for you.
Community Forum
Sometimes, the best advice comes from people who’ve been in your shoes. Softr’s community forum lets users swap tips, share experiences, and find solutions—all without waiting on official support.
Softr Experts
Need hands-on assistance? Softr has a roster of experienced consultants who can help with custom setups, project planning, and fine-tuning your app. Fees vary, but if you want an expert touch, they’ve got the connections.
Built-In Customer Support Tools
If your business needs customer support, Softr’s got tools to help. From ticketing systems to feedback management and onboarding guides, they make sure you can assist your customers just as smoothly as they assist theirs.
Softr Community
Building without code doesn’t mean building alone—and that’s where Softr’s awesome community comes in. Whether you’re a beginner figuring things out or a pro looking to level up, there’s a place for you. Here’s why Softr’s community is worth joining:
Community Forum
Got a problem? A tricky integration? A “why isn’t this working?!” moment? The Softr forum is packed with users and experts ready to help. Drop a question, get some advice, or just geek out over no-code strategies.
Workshops & Live Events
Want to sharpen your skills? Softr hosts regular webinars, workshops, and events, where you can learn pro tips, best practices, and advanced techniques straight from the experts. Plus, you might make a few no-code friends along the way.
Softr Experts
Sometimes, you just need hands-on help—and that’s where Softr’s certified consultants come in. Whether it’s custom setups, advanced integrations, or project planning, these experts can help bring your ideas to life.
Feature Requests & Roadmap
Softr is always evolving, and guess what? Users help shape its future. If there’s a feature you wish existed, you can suggest it, vote on upcoming updates, and track new developments.
Templates & Ambassadors
Want to create custom templates, host events, or become a Softr Ambassador? Softr welcomes contributors who want to help others and be part of the movement.
What makes Softr stand out?
If building web apps without coding sounds like magic, well, Softr makes it real. Whether you’re a beginner or a pro, it strips away the complexity and gives you an easy, no-code way to create functional, beautiful applications. Here’s why it shines:
1. Drag-and-Drop Simplicity
Not a coder? No sweat. Softr’s drag-and-drop builder lets you create client portals, dashboards, and marketplaces in minutes—no tech headaches, just pure ease.
2. Airtable Integration
If you love Airtable, you’ll love Softr even more. It takes your spreadsheets and databases and turns them into fully functional web apps—without writing a single line of code. Data management just got way more exciting.
3. Built-In User Authentication
Need private portals, gated content, or role-based access? Softr’s authentication tools let you control who gets in and who stays out—all without third-party add-ons.
4. Ready-to-Use Templates
Don’t know where to begin? Softr’s pre-built templates for job boards, membership sites, dashboards, and more help you skip the setup hassle and get your app running ASAP.
5. White-Labeling
Want an app that looks completely custom? Softr’s white-labeling feature lets you ditch its branding, making it perfect for agencies and businesses who want a sleek, professional look.
6. Affordable & Scalable
No matter if you’re a startup, freelancer, or large-scale business, Softr’s pricing plans are flexible, ensuring you get top-tier functionality without going broke.
7. Active Community & Reliable Support
Got questions? Need help? Softr’s community forum, expert network, and live support ensure you always have backup when you need it.
FAQs
Is Softr beginner-friendly?
Absolutely! If coding sounds as scary as assembling IKEA furniture without instructions, Softr is your solution. It’s designed for non-techies, offering a simple drag-and-drop editor that makes building web apps as easy as stacking LEGO blocks. Whether you’re a startup founder, freelancer, or business owner, you can create fully functional applications—without touching a single line of code.
Can I use my own domain with Softr?
Yep! If you want a custom domain, you’ll need a paid plan, but it’s worth it. Your brand deserves its own space, not a generic Softr subdomain. Plus, you’ll look way more professional when clients visit yourwebsite.com instead of yourwebsite.softr.io.
Does Softr have a free plan?
Yes, but there’s a catch—it comes with Softr branding. If you’re just testing things out, the free plan is great, but for a more polished, brand-aligned look, upgrading to a paid tier will remove Softr’s watermark and unlock premium features.
What integrations does Softr support?
Softr plays well with Airtable, Google Sheets, HubSpot, Notion, Stripe, Zapier, and a bunch more. Whether you need automated workflows, seamless payments, or CRM management, Softr has you covered.
Is Softr good for mobile apps?
Kind of! It’s mainly built for Progressive Web Apps (PWAs)—which work great on mobile but aren’t native apps. So, if you need an actual downloadable app on the App Store, you might want to check out alternatives like Adalo or Glide.
Can I make money with Softr’s affiliate program?
Yep! Softr offers a 30% recurring commission, making it a solid monetization option for bloggers, content creators, and business owners looking to earn passive income while recommending a great tool.
What’s Softr’s refund policy?
Simple—you get 14 days to try it out, and if it’s not for you, you can request a full refund. No awkward explanations required.
Can I remove Softr branding?
Yes—but only on higher-tier plans. If you want a fully customized, white-labeled app, upgrading is the way to go. Perfect for agencies and businesses who need a polished, professional look without Softr’s logo sneaking into the design.
Conclusion
If building web apps without coding sounds like a dream, Softr makes it a reality. It’s simple, powerful, and packed with features that help businesses and individuals create client portals, internal tools, and marketplaces—without hiring a developer or wrestling with code.
We dug deep, compared alternatives, crunched the pricing, and laid it all out for you. The bottom line? Softr is a user-friendly, scalable solution that takes the headache out of web development. If you’re ready to build something amazing—without getting lost in technical jargon—Softr might just be your new favorite tool