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Softr Review 2025: Features, Pricing, Pros &Cons

Softr Review
Softr
Softr Logo
Starting Price: USD 49
Softr is a no-code platform designed to help users build web applications, client portals, and internal tools without writing a single line of code. Launched in 2020, Softr has grown rapidly, attracting 700,000+ users worldwide.
Pros:
  • Easy to use with zero coding knowledge
  • Excellent Airtable and Google Sheets integration
  • Clean, responsive UI templates
  • Strong user access control and permissions
  • Active community and great support
  • Affordable for startups and freelancers
  • Cons:
  • Limited design customization compared to Webflow
  • Backend is limited to Airtable or Google Sheets
  • May lack scalability for highly complex apps
  • Launching a web application used to require extensive coding knowledge, expensive developers, and months of effort. But with Softr, you can build fully functional web apps, client portals, and internal tools—without touching a single line of code.

    We believe, When companies make tools for their own teams to use, up to 80% of the building time can be spent on the same old tasks. These are things like creating what the tool looks like, managing who gets to use it, and setting up user rules.

    Based on various data, we can predict that people will build about 500 million new apps. That’s more apps than were made in the last 40 years!

    But, there are not enough people who know how to code to build all these apps – there might be short over 4 million coders worldwide by 2025.

    Softr’s intuitive drag-and-drop editor and deep Airtable integration make it one of the most accessible no-code solutions on the market. Whether you’re a startup founder, a freelancer, or a business owner looking to streamline workflows, Softr removes the technical barriers, allowing you to create and deploy apps in minutes.

    The demand for no-code platforms has skyrocketed—studies suggest that by 2025, 70% of new business applications will rely on low-code or no-code solutions. Softr stands out by offering ready-to-use templates, secure user authentication, and powerful integrations, making it a top choice for users seeking a faster, more cost-effective way to build web apps.

    Bar chart comparing the number of active users of Sider AI

    Softr Overview

    Product NameSoftr
    Official Websitehttps://softr.io
    DevelopersSoftr Inc.
    USPsNo-code builder for web apps, Airtable/Sheets integration, Member access control, Responsive design
    CategoryNo-code Web App Builder
    IntegrationsAirtable, Google Sheets, Stripe, Zapier, Google Analytics, Make, HubSpot, Calendly
    Best ForStartups, Agencies, Freelancers, SMBs
    Support OptionsEmail, Live Chat, Community, Help Center
    DocumentationAvailable on official site
    Company HeadquarterBerlin, Germany
    Starting Price$0/month
    AlternativesBubble, Glide, Webflow, Stacker, Adalo
    Affiliate ProgramYes
    Affiliate Commission30% recurring for 12 months
    Money-Back Guarantee30-day refund on paid plans

    Founded in 2020 by Mariam Hakobyan and Artak Hambardzumyan, Softr has rapidly grown from a simple side project to one of the leading no-code platforms for building full-fledged apps using Airtable or Google Sheets.

    Softr’s mission is to make app development accessible for everyone, regardless of their technical skills. With a small but highly focused team of under 100 people, the company has raised millions in funding and has been backed by well-known accelerators like Y Combinator.

    Today, Softr supports a wide range of users—from solopreneurs and agencies to larger businesses—by enabling them to build member portals, client dashboards, online directories, and more, all powered by real-time data.

    Key Features of Softr

    Drag-and-Drop Builder

    Ever tried coding? It’s like learning an alien language—one misplaced bracket, and everything breaks. With Softr’s drag-and-drop builder, that stress disappears. Just pick a block, move it where you want, tweak the settings, and boom—your app starts taking shape.

    No coding degrees required. Whether you’re crafting a client portal, a business dashboard, or an internal tool, this intuitive editor makes the process ridiculously easy.

    Airtable Integration

    If Airtable is your go-to database, Softr takes it up a notch by turning those spreadsheets into dynamic web applications. It’s like giving Airtable a front-end facelift without hiring developers.

    Need live-sync product catalogs, membership sites, or internal data dashboards? Softr makes sure everything updates in real-time, keeping things running smoothly behind the scenes.

    User Authentication

    Want to gate premium content or create private access portals? Softr’s user authentication lets you set login permissions, manage user roles, and secure sensitive information.

    Think of it as your digital bouncer—it ensures only the right people get access while keeping everything safe and professional.

    Custom Domains

    Let’s be real—using a generic Softr domain isn’t ideal if you want credibility. With custom domains, your site looks and feels like your own brand, not someone else’s. Want that extra level of professionalism? Softr also throws in SSL security so your site stays safe, trustworthy, and hacker-free.

    Mobile-Friendly Design

    Everything should look great on any device, and Softr makes sure your web app does exactly that. Whether viewed on a phone, tablet, or widescreen monitor, your layout adapts perfectly. No awkward formatting issues. No frustrating zoom-ins. Just a smooth user experience everywhere.

    API & Third-Party Integrations

    Softr plays nice with Zapier, Stripe, HubSpot, Notion, and Google Sheets, meaning you can automate workflows, connect payment systems, sync data, and extend functionalities beyond Softr’s built-in features. Want a custom setup that runs like a well-oiled machine? These integrations make it happen.

    White-Labeling

    Agencies, professionals, and businesses looking for a custom, fully-branded app experience can remove Softr’s logo and branding with the white-labeling option. Your clients never have to know Softr was involved. The result? A sleek, tailored app that looks like it was built in-house—without the costly dev work.

    How to use Softr?

    Step 1: Sign Up & Log In

    • Head over to Softr.io and create a free account.
    • You can sign up using your email or Google account for quick access.

    Step 2: Choose a Template or Start from Scratch

    • Softr offers pre-built templates for different use cases like marketplaces, client portals, and dashboards.
    • If you prefer full customization, start with a blank canvas and build your app from scratch.

    Step 3: Connect Your Data Source

    • Softr integrates with Airtable, Google Sheets, and other databases to power your app.
    • Choose your preferred data source and sync it with Softr to display dynamic content.

    Step 4: Customize Your App

    • Use the drag-and-drop builder to add elements like text, images, buttons, and forms.
    • Adjust colors, fonts, and layouts to match your brand identity.

    Step 5: Set Up User Authentication (Optional)

    • If you need restricted access, enable user authentication to create login portals.
    • Configure user roles and permissions to control who can access specific content.

    Step 6: Add Integrations & Automations

    • Connect third-party tools like Stripe for payments, Zapier for automation, and HubSpot for CRM.
    • Automate workflows to streamline operations and improve efficiency.

    Step 7: Preview & Test Your App

    • Before publishing, preview your app to check for design or functionality issues.
    • Test different user interactions to ensure smooth navigation.

    Step 8: Publish & Share Your App

    • Once satisfied, publish your app and make it live.
    • Use a custom domain (available on paid plans) for a professional look.

    Step 9: Monitor & Optimize

    • Track user engagement using analytics tools like Microsoft Clarity.
    • Make improvements based on user feedback to enhance performance.

    Softr Use Cases

    Softr isn’t just a no-code tool—it’s a total game-changer for anyone who wants to build web apps without the coding headaches. Here’s how people are using it to create awesome, functional apps in no time:

    1. Client Portals

    Need a secure space where clients can log in, check project updates, and access files? Businesses and freelancers love Softr for creating custom-branded portals—no developers required.

    2. Internal Dashboards

    Companies use Softr to build team dashboards, manage data, and automate workflows—all while integrating Airtable and Google Sheets for real-time tracking. No messy spreadsheets. No confusion.

    3. Online Marketplaces

    E-commerce entrepreneurs turn Softr into fully functional marketplaces where users can browse, buy, and interact. And the best part? No complex back-end development needed.

    4. Membership Sites

    Whether you’re a content creator, educator, or community leader, Softr helps you build subscription-based platforms with gated content, user authentication, and managed accounts.

    5. Job Boards

    Recruiters and startups create custom job boards where applicants can search, filter, and apply—all without writing a single line of code.

    6. Event & Booking Platforms

    Planning events? Running appointments? Softr lets you build booking systems, event registrations, and scheduling tools with authentication built in. No double bookings. No chaos.

    7. Online Courses

    Educators and tutors use Softr to build structured course platforms with memberships, payments, and rich learning materials. Think Udemy—but DIY.

    Softr Pricing

    Softr provides five pricing tiers, each with varying features and usage limits:

    PlanPriceData SourcesUsage Limits
    Free$0/monthGoogle Sheets, Airtable, Notion, Excel, Xano, Coda1 published app, 10 app users, 2 user groups
    Basic$59/monthGoogle Sheets, Airtable, Notion, Excel, Xano, Coda3 published apps, 20 app users, 2 user groups
    Professional$167/monthGoogle Sheets, Airtable, Notion, Excel, Xano, Webflow, Zapier, Integromat, CodaUnlimited apps, 100 app users (+$10/extra 10 users), 5 user groups
    Business$323/monthGoogle Sheets, Airtable, Notion, Excel, Xano, Webflow, Zapier, Integromat, Coda, othersUnlimited apps, 2500 app users, unlimited user groups
    EnterpriseCustom PricingGoogle Sheets, Airtable, Notion, Excel, Xano, Webflow, Zapier, Integromat, Coda, othersCustomizable to business needs

    Which Plan Should You Choose?

    • Free Plan: Ideal for testing Softr’s features before committing.
    • Basic Plan: Great for small projects and individual creators.
    • Professional Plan: Best for businesses needing advanced integrations and authentication.
    • Business Plan: Designed for large-scale operations with high user limits.
    • Enterprise Plan: Fully customizable for corporate-level needs.

    Softr Real User Reviews

    So, is Softr as good as it looks? Well, users have a lot to say—some are raving fans, others have a few gripes.

    Trustpilot: ★★★☆☆ (3.2/5) from 17 reviews

    People love its easy setup and solid customer support, but a few users have side-eyed the recent pricing changes.

    G2: ★★★★☆ (4.7/5) from 526 reviews

    Here, Softr gets a lot more love—users highlight its intuitive interface, scalability, and seamless integrations. Basically, it’s a no-code dream if you don’t need extreme customization.

    Alternatives

    PlatformBest ForPrimary Use CaseEase of UsePricingKey Features
    BubbleComplex web applications, startupsNo-code web development for dynamic appsModerateStarts at $29/monthCustom logic, responsive design, API integrations
    WebflowDesigners, marketing professionalsCreating visually stunning websitesModerateStarts at $14/monthAdvanced design tools, CMS, animations
    GlideMobile-first apps using Google SheetsNo-code mobile applicationsEasyStarts at $25/monthSpreadsheet-based data syncing, drag-and-drop builder
    AdaloEntrepreneurs, mobile-first startupsCreating native and web mobile applicationsEasyFree plan available; starts at $36/monthPre-built components, database integration, app publishing
    OutSystemsEnterprises needing scalable applicationsLow-code development for large-scale solutionsComplexCustom pricingAI-powered automation, enterprise-grade security, scalability

    This table makes it easy to compare alternatives based on their target audience, functionality, ease of use, pricing, and standout features

    Softr Customer Support

    Using a new platform can feel like navigating a maze blindfolded, but luckily, Softr’s got your back with multiple ways to get help fast. Here’s how they keep users from pulling their hair out:

    Live Chat & Email

    Got a problem? Need a fix? Softr’s support team is just a message away—whether you’re on a paid plan or riding free. They’re available from 07:00 to 00:00 Berlin time, so even if you’re troubleshooting at midnight, you might still get a reply.

    Help Docs & Tutorials

    If you’re the type who likes figuring things out on your own, Softr’s got a goldmine of step-by-step guides. Whether it’s setting up an app or untangling a tricky integration, chances are, there’s a clear, no-fluff tutorial waiting for you.

    Community Forum

    Sometimes, the best advice comes from people who’ve been in your shoes. Softr’s community forum lets users swap tips, share experiences, and find solutions—all without waiting on official support.

    Softr Experts

    Need hands-on assistance? Softr has a roster of experienced consultants who can help with custom setups, project planning, and fine-tuning your app. Fees vary, but if you want an expert touch, they’ve got the connections.

    Built-In Customer Support Tools

    If your business needs customer support, Softr’s got tools to help. From ticketing systems to feedback management and onboarding guides, they make sure you can assist your customers just as smoothly as they assist theirs.

    Softr Community

    Building without code doesn’t mean building alone—and that’s where Softr’s awesome community comes in. Whether you’re a beginner figuring things out or a pro looking to level up, there’s a place for you. Here’s why Softr’s community is worth joining:

    Community Forum

    Got a problem? A tricky integration? A “why isn’t this working?!” moment? The Softr forum is packed with users and experts ready to help. Drop a question, get some advice, or just geek out over no-code strategies.

    Workshops & Live Events

    Want to sharpen your skills? Softr hosts regular webinars, workshops, and events, where you can learn pro tips, best practices, and advanced techniques straight from the experts. Plus, you might make a few no-code friends along the way.

    Softr Experts

    Sometimes, you just need hands-on help—and that’s where Softr’s certified consultants come in. Whether it’s custom setups, advanced integrations, or project planning, these experts can help bring your ideas to life.

    Feature Requests & Roadmap

    Softr is always evolving, and guess what? Users help shape its future. If there’s a feature you wish existed, you can suggest it, vote on upcoming updates, and track new developments.

    Templates & Ambassadors

    Want to create custom templates, host events, or become a Softr Ambassador? Softr welcomes contributors who want to help others and be part of the movement.

    What makes Softr stand out?

    If building web apps without coding sounds like magic, well, Softr makes it real. Whether you’re a beginner or a pro, it strips away the complexity and gives you an easy, no-code way to create functional, beautiful applications. Here’s why it shines:

    1. Drag-and-Drop Simplicity

    Not a coder? No sweat. Softr’s drag-and-drop builder lets you create client portals, dashboards, and marketplaces in minutes—no tech headaches, just pure ease.

    2. Airtable Integration

    If you love Airtable, you’ll love Softr even more. It takes your spreadsheets and databases and turns them into fully functional web apps—without writing a single line of code. Data management just got way more exciting.

    3. Built-In User Authentication

    Need private portals, gated content, or role-based access? Softr’s authentication tools let you control who gets in and who stays out—all without third-party add-ons.

    4. Ready-to-Use Templates

    Don’t know where to begin? Softr’s pre-built templates for job boards, membership sites, dashboards, and more help you skip the setup hassle and get your app running ASAP.

    5. White-Labeling

    Want an app that looks completely custom? Softr’s white-labeling feature lets you ditch its branding, making it perfect for agencies and businesses who want a sleek, professional look.

    6. Affordable & Scalable

    No matter if you’re a startup, freelancer, or large-scale business, Softr’s pricing plans are flexible, ensuring you get top-tier functionality without going broke.

    7. Active Community & Reliable Support

    Got questions? Need help? Softr’s community forum, expert network, and live support ensure you always have backup when you need it.

    FAQs

    Is Softr beginner-friendly?

    Absolutely! If coding sounds as scary as assembling IKEA furniture without instructions, Softr is your solution. It’s designed for non-techies, offering a simple drag-and-drop editor that makes building web apps as easy as stacking LEGO blocks. Whether you’re a startup founder, freelancer, or business owner, you can create fully functional applications—without touching a single line of code.

    Can I use my own domain with Softr?

    Yep! If you want a custom domain, you’ll need a paid plan, but it’s worth it. Your brand deserves its own space, not a generic Softr subdomain. Plus, you’ll look way more professional when clients visit yourwebsite.com instead of yourwebsite.softr.io.

    Does Softr have a free plan?

    Yes, but there’s a catch—it comes with Softr branding. If you’re just testing things out, the free plan is great, but for a more polished, brand-aligned look, upgrading to a paid tier will remove Softr’s watermark and unlock premium features.

    What integrations does Softr support?

    Softr plays well with Airtable, Google Sheets, HubSpot, Notion, Stripe, Zapier, and a bunch more. Whether you need automated workflows, seamless payments, or CRM management, Softr has you covered.

    Is Softr good for mobile apps?

    Kind of! It’s mainly built for Progressive Web Apps (PWAs)—which work great on mobile but aren’t native apps. So, if you need an actual downloadable app on the App Store, you might want to check out alternatives like Adalo or Glide.

    Can I make money with Softr’s affiliate program?

    Yep! Softr offers a 30% recurring commission, making it a solid monetization option for bloggers, content creators, and business owners looking to earn passive income while recommending a great tool.

    What’s Softr’s refund policy?

    Simple—you get 14 days to try it out, and if it’s not for you, you can request a full refund. No awkward explanations required.

    Can I remove Softr branding?

    Yes—but only on higher-tier plans. If you want a fully customized, white-labeled app, upgrading is the way to go. Perfect for agencies and businesses who need a polished, professional look without Softr’s logo sneaking into the design.

    Conclusion

    If building web apps without coding sounds like a dream, Softr makes it a reality. It’s simple, powerful, and packed with features that help businesses and individuals create client portals, internal tools, and marketplaces—without hiring a developer or wrestling with code.

    We dug deep, compared alternatives, crunched the pricing, and laid it all out for you. The bottom line? Softr is a user-friendly, scalable solution that takes the headache out of web development. If you’re ready to build something amazing—without getting lost in technical jargon—Softr might just be your new favorite tool

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